Top Beauty Retail Apps Performance in Netherlands Q3 2025

The third quarter of 2025 saw varied performance across the top beauty retail apps in the Netherlands on a unified platform. Here's a detailed look at their trends based on data from Sensor Tower.

Parfumerie Douglas showed significant fluctuations in weekly downloads, with a notable peak of about 16.6K in the week of September 22. Active users also increased, reaching approximately 82.1K at the start of September, before settling around 75.3K by the end of the month.

Etos maintained a consistent upward trend in downloads, peaking at roughly 7.1K in late September. Active users showed some variability, starting at about 74.9K and slightly dipping to around 65.8K by quarter's end.

Mein dm experienced a steady rise in downloads early in the quarter, reaching around 6K in mid-August. However, active users declined from approximately 57.6K in August to 40.7K by the end of September.

Rituals Home & Body Cosmetics saw a dramatic increase in downloads around late August, peaking at about 10.2K. The app's active users also grew steadily, reaching around 57.3K in early September before settling at approximately 53.9K.

ICI PARIS XL – Beauty experienced a gradual increase in downloads towards the end of the quarter, peaking at about 2.9K in late September. Active users fluctuated, with numbers ranging from around 24.2K at the start of July to 20.1K by the end of September.

For more detailed insights and data, visit Sensor Tower.